value+d. Supporting Red Meat Ventures

A new program setting red meat producers up for success.

value+d is a new program formulated specifically for innovative Australian red meat producers who are looking for support when it comes to ideating, validating, and commercialising a value-added business. Under the coaching and mentorship of industry experts, participants will learn the ins and outs of developing a successful value-added venture.

ATTEND A FREE WORKSHOP TO LEARN ABOUT THE VALUE+D PROGRAM

Register Interest in Attending a Workshop.

We are hosting a series of free introductory workshops in various regions across Australia between March - May 2022. Come along to meet the value+d team, brainstorm value-adding ideas, ask questions, and book a 1:1 to workshop potential value-adding opportunities for your business or an idea you may already have. Online introductory sessions will also be available.

PAST EVENTS:

  • Armidale, NSW - Wednesday, March 23, 2022.
  • Gundagai, NSW - Monday, March 28, 2022.
  • Online workshop - Wednesday, March 30, 2022.
  • Longford, TAS - moved online due to covid.
  • Online workshop - Wednesday, April 13, 2022.
  • Goondiwindi, QLD - Friday, April 22, 2022.
  • Dubbo, NSW - Wednesday, April 27, 2022.
  • Online workshop - Thursday, April 28, 2022.
  • East Gippsland, VIC - Thursday, May 5, 2022.
  • Isaac, QLD - Tuesday, May 10, 2022, includes a tour of the newly opened Signature Onfarm beef processing facility. Moved online due to an extreme weather event warnings for the region.

If you're interested in finding out more about the upcoming regional workshops or other online workshop dates, sign-up here and we'll be in touch to let you know about more upcoming locations and dates: Register Interest in Attending a Workshop.

ABOUT THE VALUE+D PROGRAM

In the midst of an ever-changing market, there’s no better way to build a brighter and more financially viable future than through a value-added business. And with the Australian food and agribusiness sector predicted to triple in value by 2030, red meat producers are perfectly positioned to reap the rewards of commercialising a value-added product. But sometimes the biggest hurdle is knowing how to start. We’ve teamed up with Farmers2Founders and Meat & Livestock Australia to kickstart your journey with the value+d program.  ​​

The value+d program is specifically formulated for innovative Australian red meat producers who are looking for support when it comes to ideating, validating and commercialising a value-added business. Under the coaching and mentorship of industry experts, participants will learn the ins and outs of developing a successful value-added venture.

While it can be tempting to stick to the old adage of ‘if it ain’t broke, don’t fix it’, there’s never been a better time for red meat producers to pursue a value-add opportunity. We know that the needs and wants of consumers are changing, and producers who are able to meet these demands through innovative ideas are in the best position to significantly increase revenue. Got an idea that aligns with consumers’ health and wellness goals, convenience, traceability or sustainability? Then you’ve got the beginnings of a value-add opportunity!

“There’s a lot of complexity when becoming a value-add business in red meat, but there’s also lots of opportunities,” says Dr Christine Pitt, Co-Founder and Managing Director of Farmers2Founders. “Through the value+d program, we place producers at the centre of the innovation process, and provide them with the tools and support to capture these opportunities and feel confident in value-adding on their own.” 

Are you a red meat producer keen to learn more about value-adding? Or do you already have an idea and want the skills to successfully bring it to life? Then the value+d program is perfect for you.

FIND OUT MORE

Got any questions? Give us a call, we'd be happy to chat: Book a Call.

To find out more about the program including what's involved, what you'll learn, course dates, and to complete an Expression of Interest for the course, click here: value+d: Supporting Red Meat Ventures.

The value+d program is a collaboration between Straight To The Source, Farmers2Founders, and Meat & Livestock Australia.

value+d program is a program to support red meat ventures created in collaboration between Straight To The Source, Farmers2Founders and Meat & Livestock Australia

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