Outback Lamb

 Tullamore, Central West, NSW

Outback Lamb was born to create a value-added pathway for their business which flows through their small community.

As 5th generation farmers, Fiona Aveyard, a Farmer of the Year finalist in 2019 and her husband Bill, are focused on building their brand.

Fiona’s product and brand-development efforts have gained attention, with her being asked to be a keynote speaker at an International Animal Brand and Marketing Forum last year.

Not only do they focus on the care of each animal, and a nose-to-tail approach to consumption, and paddock to plate philosophies, Outback Lamb also use their platform to share stories of rural and regional producers, a value that we share with them here at Straight To The Source.

We are thrilled to have Outback Lamb onboard as founding members of SttS.

Click here to learn more about Outback Lamb