Fiona Aveyard, a Farmer of the Year ﬁnalist in 2019 and her husband Bill, create a value-added pathway for their business, Outback Lamb.
Tullamore, Central West, NSW
Outback Lamb was born to create a value-added pathway for their business which ﬂows through their small community.
As 5th generation farmers, Fiona Aveyard, a Farmer of the Year ﬁnalist in 2019 and her husband Bill, are focused on building their brand.
Fiona’s product and brand-development efforts have gained attention, with her being asked to be a keynote speaker at an International Animal Brand and Marketing Forum last year.
Not only do they focus on the care of each animal, and a nose-to-tail approach to consumption, and paddock to plate philosophies, Outback Lamb also use their platform to share stories of rural and regional producers, a value that we share with them here at Straight To The Source.
We are thrilled to have Outback Lamb onboard as founding members of SttS.
You might also be interested in:
Building your resources toolkit
Say Hello to the Next Level of Noodles with NOOEY!
For Our Elders
Stay Up To Date
Sign up to receive our monthly newsletter with upcoming events, producer-in-focus, food news and so much more.