Outback Lamb
Fiona Aveyard, a Farmer of the Year finalist in 2019 and her husband Bill, create a value-added pathway for their business, Outback Lamb.
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Tullamore, Central West, NSW
Outback Lamb was born to create a value-added pathway for their business which flows through their small community.
As 5th generation farmers, Fiona Aveyard, a Farmer of the Year finalist in 2019 and her husband Bill, are focused on building their brand.
Fiona’s product and brand-development efforts have gained attention, with her being asked to be a keynote speaker at an International Animal Brand and Marketing Forum last year.
Not only do they focus on the care of each animal, and a nose-to-tail approach to consumption, and paddock to plate philosophies, Outback Lamb also use their platform to share stories of rural and regional producers, a value that we share with them here at Straight To The Source.
We are thrilled to have Outback Lamb onboard as founding members of SttS.
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![](https://images.prismic.io/straighttothesourcecomau/6dd1c76a-c3df-4c4e-86a9-305af4f8d3b6_Outback_Lambs_Plevna.jpg?auto=compress,format)
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